Available for Full-Time Job

The Beard & The Bangs Branding

A vintage-inspired brand identity blending classic aesthetics with subtle, inclusive design.

As the logo and branding designer, I was responsible for crafting the visual identity, developing the vintage-inspired aesthetic, and ensuring a cohesive design that subtly represented both beard and hair care products.

Role

Lead Logo and Branding Designer

Client

The Beard & The Bangs

Timeline

1 Week for Concept & Design

Project Overview

The Beard & The Bangs is a local beard oil and hair care product company that needed a logo. The client wanted a vintage feel for its styling. They didn’t want to have an explicit beard as the logo, as the company does ladies hair products as well. I suggested to allude within the ampersand in a way that would suggest a beard, as well as bangs. The stylized ampersand was developed from the ampersand weights from the Century typeface.